Do we all need to get prepared for a wave of white Abominable Snowmen coming this way? If some recent appearances in popular culture are any indication, perhaps.
Our culture is rapidly moving towards totally accepting cryptids as a frequent avenue for selling products. We certainly have seen it in car ads, beef jerky, and several other commercial ventures. Needless to say, the #1 marketing opportunity venue annually is the NFL’s Super Bowl celebration of ads and sports.
This year’s event contained a rather popular ad containing a Yeti. Of course, predictably, the commercial reinforced the popular notion that Yetis are white.
Meanwhile, the newest cover of Fortean Times also graphically shows a white (horned) Yeti.