The site io9 is noting that according to Movieweb, the above image is Super 8 viral marketing that began on a hunting supply site’s Facebook page and wended its way to mainstream media:

It first appeared on Wildgame Innovation’s Facebook page. It is a picture reportedly snapped by a deer hunter on a reserve in Berwick, near Morgan City, Louisianna [sic]. It was originally being passed off as real, but now inside sources close to the production say its actually a viral image from Super 8. There is even video from a young Weirton, West Virginia extra called “Crying Girl”, who talks about having a run in with this creature in the movie.

UGH!